The Sheep Effect

This post is apt to piss some people off, which I guess is a good thing, considering that the people who do get pissed off are those I’m directly addressing. Then again, there’s the chance that what I’m talking about doesn’t even exist, in which case nobody will get pissed off.

What am I talking about?

Why, the Sheep Effect, of course.

(Yes, yes, I’m attempting to coin a term again.)

You know what it is, though. It’s pretty obvious. Simple peer pressure. It’s not just a grade school or high school thing. Peer pressure stays with us throughout life. And, wouldn’t you believe it, it even happens in writing communities.

Quite recently I read a book that I’d heard so many good things about. Everyone, it seemed, loved it. Everyone but me. I just didn’t get what was so great and special about it. Someone I know found out I wasn’t completely knocked over by the book and asked what my problem was.

“How can you not like that book?” this person asked. “It’s amazing!”

“What’s so amazing about it?”

“It’s just so good!”

“What’s so good about it?”

“Aw, man” — this person waving a dismissive hand — “you just don’t know.”

I decided it best not to pursue the point. Maybe I just didn’t know. Maybe sometimes we just love a story or book or movie or a piece of music for no other reason than because we do. There doesn’t have to be a reason for it. Right?

Now I don’t consider myself a member of any real writing community. I try to keep a toe in as many different ponds as possible to know what’s going on in any particular water. But in every writing community it always seems to be the same thing: people fawning over a particular book or story or writer that I just don’t understand. Sure, the book or story or writer isn’t bad, per se, but I can’t see what the big fuss is about. My theory, of course, is that a lot of other people don’t find them great either, but they don’t want to be left out and made to look like an idiot so they go along with the flow.

Yes, just like sheep.

A more prominent example of this is Oprah’s book club. Now for the record I like Oprah very much. I like how she tries to raise awareness of books to her vast audience. But what I’m not thrilled about is how her vast audience gobbles down any book she gives them and immediately claims it’s a “masterpiece.” Because I’ve read some of Oprah’s picks. Some, I thought, were great. Others, I thought, were … not so great. But of course that could just be me. We all have different tastes. Or at least we should.

I could keep going with different examples of this ongoing phenomenon (like where the majority doesn’t like something and so everyone else doesn’t like it either, even though there’s nothing wrong with it at all), but I’m sure you get the point. Keep in mind I’m not saying it’s not all right to like something without knowing why you like it. There are books and movies that I love without really knowing why I do. But I know in my heart that I really do love them and not just say I do because everyone else does and I don’t want to look foolish. Or that I don’t like a book or movie or story when everyone else does.

I could end here with a challenge to everyone who reads this to take more of a stand in what you like and dislike. But then if the majority did that, we would all be sheep. Wouldn’t we?

  • http://aaronpolson.blogspot.com Aaron

    When I worked at a regional “entertainment superstore” (I managed the book department), we had spies at home watching Oprah for her latest book picks. Invariably, we only had one or two copies on hand and would receive ten phone calls.

    Baa, baa, baaaaaaa.

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  • http://www.barrynapierwriting.wordpress.com Barry Napier

    I give Oprah crazy respect for getting Cormac MacCarthy to do an interview…

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  • Robert Swartwood

    Yes, Oprah is quite the shepherd. And like Theodore Roosevelt, she carries a big staff.

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  • http://heimbinasfiction.blogspot.com CKHB

    Could the Oprah Effect have less to do with people following the pack than with literary ignorance? If she’s introducing books to people who aren’t usually readers, all her picks might seem genuinely amazing because these people are basically underinformed on the subject in the first place.

    It’s like a dessert buffet. If you’re a gourmet, you may recognize that the creme brulee is excellent and the chessecake is sub-par… but if you’ve only ever had red Jell-O before stepping up to Oprah’s literary dessert buffet, you may think everything is AMAZING. Because it’s not red Jell-O. And your palate isn’t refined yet.

    I mean, if you can’t explain why you like a book (like, AT ALL), how much can you really know about books? I loved The Corrections (Oprah pick) and you bet I can tell you why.

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  • Robert Swartwood

    This is a good point. That’s one of the reasons I do like Oprah, because she gets more people reading. That’s also why I like to call this the Sheep Effect and not the Oprah Effect, as Oprah is just one example in an ocean of examples.

    By the way, my all-time favorite Oprah pick (at least as of this moment) is MIDDLESEX. I absolutely loved every moment of that book. I do have THE CORRECTIONS around here someplace and will have to read that sooner than later.

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  • http://poweringthedevilscircus.blogspot.com Jason Jordan

    I can sympathize with you on this, Robert. I can think of many writers whose work I don’t like that everyone else seems to love: Jesse Ball, Lydia Davis, Brian Evenson, Sam Lipsyte, Gary Lutz, and Ben Marcus.

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  • http://fright-fest.blogspot.com Cate Gardner

    Baa!

    I have kept quiet about my dislike of certain books (small press) because I haven’t wanted to hurt the writer’s feelings, but then, I haven’t come out in favour of them either. Does that make me half a sheep? Maybe a lamb half-roasted.

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  • ST

    This is why I have yet to read The Road. And for the record, The Hangover was just okay…

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  • http://MadelineMora-Summonte.blogspot.com Madeline

    I feel like that a lot with movies. People rave about a film, it gets numerous award nominations, it wins all the awards but I watch it and often wonder what is everyone else seeing that I’m not? It’s not a bad movie (or book) but does it deserve it all the hoopla and accolades? Then I wonder if my opinion has then been colored by said hoopla and accolades, and if I had watched it/read it on my own, would I feel differently?

    As for Oprah’s book club picks – I tend to pick and choose the ones of interest to me rather than read them all. There have been a few times where I’ve already the book she’s recommended, and if it’s a book I really liked, then I’m thrilled when it gets that exposure.

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  • Stacy

    The Road was on my radar before it hit the bookstores , and I loved it. I think it’s a must read for men who have sons, only if they can handle bleak literature with unhappy endings. And ST, I’ll go one step further, The Hangover was absolutely terrible IMO. Ultimately, I agree with Robert, there are too many sheep afraid to alienate themselves.

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  • ST

    I also didn’t like Up…

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  • Robert Swartwood

    Jason – a few weeks back I was at a reading and afterward I was talking to someone (a pretty well known writer/editor, actually) and I’d briefly mentioned Lydia Davis and before I could even say another word (like how much I wasn’t impressed) this person said, with wide awestruck eyes, “She’s just brilliant, right?” and turned away from me before I could disagree.

    Cate – I don’t think silence is a sign of sheepism. I know when I don’t like something, I usually stay quiet too. Like the old saying goes, when you don’t have anything nice to say, don’t say anything at all.

    ST – I read THE ROAD when it first came out and liked it but wasn’t blown away. My wife, on the other hand, read it recently and loved it. Personally, I felt that while very well done, it didn’t have to be nearly as long as it was. Still, I recommend reading it. Also, what I find most impressive about the book is how practically a genre novel (post-apocalyptic world) won a Pulitzer and was picked by Oprah. Now the question is: had it been written by anyone else but Cormac McCarthy, would those things have happened? (Also, I have yet to see UP.)

    Madeline – a lot of it, I think, has to do with high (or low) expectations. If I put off seeing a movie that everyone keeps talking about and loving, I’ll go into it expecting to love it too. Oftentimes I don’t. However, had I seen that movie when it first came out, I might have felt differently …

    Stacy – I thought THE HANGOVER funny, but I’ve seen much funnier comedies. Then again, like I’d mentioned above, it was one of those examples where I saw the movie after everyone talked so highly about it, so had I seen it when it first came out … (so many what ifs)

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  • http://benwhite.com Ben White

    Interesting point Robert, but then that means silence is the default negative opinion. Which in turns means that most vocal opinions are positive ones, hence the seeming sheep effect.

    Say 20 people read a small press book. 10 like it; 10 hate it. The 10 who like it blog about it, review it, name drop it in conversations when slightly appropriate. The 10 who don’t remain silent.

    The 21st reader who hates it must surely feel very alone.

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  • Robert Swartwood

    I don’t know, Ben. So are you saying that if you hate a book you should blog about it? Personally, I wouldn’t want to bother. I give the book so many different stars on Goodreads and maybe write a sentence or two why I didn’t like it, and that’s it. If I love something enough, I’ll go out of my way to mention it on Twitter and blog about it. But if I really don’t like something, or am indifferent, I don’t see the point. Don’t get me wrong — I see what you’re saying, but I’m not sure I totally agree.

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  • http://ryanwbradley.blogspot.com ryan

    i really want to know what book you are talking about…

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  • Robert Swartwood

    Check your e-mail, Ryan.

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  • http://benwhite.com Ben White

    I’m not saying that’s what someone should do. Far from it. If anything, harping on some struggling writer’s work would probably look petty from most angles.

    I still agree there’s definitely a flock effect, but I was pointing out that the sheep phenomenon might actually be due in part to politeness and not just outright bandwagonry. Because if people only speak when they’re being nice, we’re less likely to see the dissenting viewpoint. Not to mention that tendency (especially on the internet) for people to only vocalize extreme viewpoints. Because unless you’re passionate, why bother?

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  • Robert Swartwood

    Fair enough, Ben. That does make sense.

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