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Et Tu, Steve Jobs?

By Robert Swartwood on April 10, 2010

This is old, but I just came across this recently and thought I’d share it. Because while the iPad is certainly neat, and Steve Jobs certainly spoke highly of the iBookstore (which is to be expected), here’s what he had to say about Amazon’s Kindle two years ago:

“It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore. Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore.”

Thanks for the support, Mr. Jobs. It means the world to us crazy and naive writer folk.

Posted in | 3 Responses

3 responses to “Et Tu, Steve Jobs?”

  1. Ryan White
    April 12, 2010 at 4:34 am |

    He didn’t mean it, honest. He was just frustrated by the kindle situation. Penultimate paragraph to follow. But penultimate means next to, so you want the second best paragraph? What if I send you my best paragraph, and tell you it’s my second best, will that improve my chances? Hmmm…

  2. Ryan White
    April 12, 2010 at 10:19 pm |

    Oh. Second to last. I see…

  3. Robert Swartwood
    April 12, 2010 at 11:32 pm |

    What I find most ironic is how when he announced the iPad he spoke highly of the Kindle and said how they had done even better … and then went on about their “great” iBookstore.

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