J.F. Gonzalez was kind enough to take an hour out of his day to talk with me about publishing, especially the recent fiasco of Undead Press screwing over writers. The links for those two writers in particular are here -- When publishing goes wrong…Starring Undead Press -- and here -- Suffering in Silence. Also, while we were talking, this shit happened. Seriously, this Anthony Giangregorio is insane, and I hope he gets his ass locked up. For the time being, enjoyed today's podcast.
And So It Begins
For the past few years I've come to believe that the days of the mass market paperback were limited. I mean, look at what happened to Leisure. With more and more readers adopting ereaders and purchasing ebooks that are priced just as much as the paperbacks (sometimes even less, but sometimes even more), publishers will eventually accept that they're losing more money than usual on these paperbacks and decide to go strictly digital. So it was no real surprise to see this today:
As e-books continue to capture more readers that had read mass market paperbacks, Simon & Schuster is re-launching its Pocket Star mass market line as an e-book only imprint. According to the company, “Pocket Star will continue to feature bestselling and debut authors in popular genres including women’s fiction, romance, thrillers, urban fantasy, and mystery.” The revised imprint will feature a mix of new and old title, with the majority being new.
And this, my friends, is only the beginning. Soon the rest of the major publishers will create strictly digital imprints. Hell, Dutton has already started doing just that.
Now let the unanimous cry begin: But what about the bookstores???
Well, what about them? Publishers don't care about bookstores, not when those bookstores aren't making them money. If publishers can make even more money going strictly digital, then they're going to go strictly digital. It's an unpopular opinion, I know, but writers need to look out for themselves. Meaning yes, we all want to support bookstores, but quite honestly, do the bookstores really give a shit about you? Some do, sure -- some have great relationships with authors and do what they can to help promote those authors, and that's great. But the majority are looking at the bottom line, and that bottom line is all that matters. So if your book doesn't sell, well then it's goodbye, see you never, no hard feelings.
What I would be most interested to see in regards to today's announcement is just what terms these Pocket Star ebook authors will get. I'm assuming (or halfheartedly hoping) that the terms are better than the standard 25%. But something tells me that might not be the case. After all, it's a proven fact that publishers will try to get away with as much as they can to screw over authors.
But let's assume Pocket Star is offering at least 50% royalties. Okay, that's not bad, even after the agent gets his 15%. You could get 70% doing it on your own, but again, 50% isn't bad if you don't have to worry about editing and formatting and cover art. But is it worth signing all your rights away? Is it worth giving up all your creative control? It is worth knowing the ebook will most likely be overpriced and won't sell nearly as much as it could if it were competitively priced?
For some authors, the answer will be yes, yes, yes. Some authors shouldn't have any input in their creative control, because let's be honest -- just because you can write doesn't mean you know what good cover art looks like, even if it slapped you across the face. And let's face it -- many authors still want that validation of having their work "vetted" by a major publisher. They don't care that they could make more money doing it themselves by reaching the same amount of readers. They just want to be able to impress their friends. And you know what? That's their decision. There's nothing wrong with it. Me, well, you know how I feel about it, but that's beside the point. The point here is that Pocket Star going strictly digital is just the beginning. I can't wait to see who joins the bandwagon next.
Becoming That Author
Today's podcast is a doozy, folks. I talk about a lot of stuff happening in publishing. Namely how Target will soon stop carrying the Kindle, why smart authors are cutting out Amazon, and Paulo Coelho selling many of his ebooks for just 99 cents. I'll also talk about The Dark Tide by Andrew Gross, and get deep and personal with what I mean when I say I don't want to become that author (all while experimenting with intro and outro music, which still needs the kinks worked out of it, so bear with me). Well? Why are you still reading?
Listen!
Speaking Of Podcasting
Last month the Garden State Horror Writers were crazy kind enough to have me come speak at their monthly meeting. What's more, they recorded the meeting for their members who could not attend. Normally these podcasts are kept behind the GSHW's Members Only section, but they graciously gave me permission to share mine here. Not surprisingly, I went over my allotted time of an hour -- I just had too much to talk about! -- but Neil Morris was able to edit it down to exactly sixty minutes. Unfortunately, WordPress wouldn't let me upload the entire thing as the file was too large, so I had to break it down into four sections. Enjoy.
In Case You Didn't Already Hear
This is no doubt the biggest publishing news of the day, if not the entire week:
Microsoft Corp. is investing at least $605 million in Barnes & Noble Inc.'s Nook digital-book business, as the software giant pushes deeper into the e-books business and props up a rival to the iPad and Amazon's Kindle.
As those shares should. After all, this is MAJOR news. Since January Barnes & Noble has talked about possibly doing a spinoff of the NOOK. Just last week there were rumors circulating around that Facebook might (or should) be the one to make the purchase. After all, they recently threw down some massive dough to purchase a photo app that I don't use and have no interest in using.
Anyway, is this Microsoft/Barnes & Noble news exciting? Yes, very much so. Though, to be honest, I don't care much for either company. Growing up all I used was Microsoft, but in the past few years I've become a big Apple fan. I have an iMac, an iPad, an iPhone, ietc. As for a dedicated ereader, I love my basic $79 Kindle. I can't remember the last time I was in a Barnes & Noble, and I really have no interest in any of the NOOK devices, though the most recent one -- the glow in the dark eink -- looks pretty cool. So as a consumer, this news today doesn't really affect me much ... except, in a way, it does.
Because the more competition, the better.
If a powerhouse like Microsoft is teaming up with Barnes & Noble, it gives Amazon more reason to keep their prices low -- and, more importantly, it gives them more reason to continue to offer writers such as myself that 70% royalty ... just as it gives B&N the same reason to keep up their 65% royalty.
See -- competition is great for everyone involved.
Then again, some companies feel the need to flex their muscle, which ends up hurting pretty much everyone involved.
Oh well, such is life.