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Judging A Book By Its Cover

Albums are sold across the world inside a universal sleeve, blockbuster films branded in a singular style. But novels, by a convention that nobody in the publishing industry seems fully able to explain, must be re-jacketed from territory to territory. It inspires all kinds of illustrative madness, and makes browsing foreign bookshelves a fascinating -- often bewildering -- experience.

I'm always fascinated by the major differences for the cover art of novels published in the US and UK. Oftentimes they're very different, and oftentimes the UK version is the better one ... though sometimes a US cover does a really good job kicking the UK cover's ass, so maybe it evens out. Why? While the hyperlinked article attempts to answer the question, we're left with the simple truth: nobody really knows.

How To Become A Bestseller

Well each list reports differently. For example the New York Times uses reporting bookstores, meaning certain stores (around 30) spread throughout the country. These stores report into the Times with their most successful titles for that week. USA Today is based on sales as is the Wall Street Journal. While no one knows the secret to hitting a list, there's a metric involved in this process. The metric is this: books are sold into stores by publishers early on, months in advance. The publisher starts building interest for this title via its sales team and also something called the announced first print (which is often higher than the actual print run). Publishing is about perception, so the first piece of this is the perceived momentum that a publisher is putting behind a title which will encourage bookstores to order it. The second piece to this is having enough copies on hand to surge the list. How many copies? The average changes because the amount of books published but historically it's been around 30,000. Then comes the magic word: availability. Sometimes self-published or small press authors will associate an Amazon listing with availability. Amazon is neither an indication of availability or distribution. Yes, you should have a book listing on all the online store sites but a listing and distribution are two very different things. So advanced sales, print run, and distribution all factor heavily into a book surging a list. There are, however, always exceptions to this rule. If a book surges suddenly and in a short period of time it can hit a list. Last year I was having lunch with a publisher who said a book they were working on hit the top 10 of the New York Times with little marketing and only a 4,000 print run. How did this happen? The author had done some of their own online marketing and the viral factor kicked in, sending people into bookstores, and it surged up the list.

--- Penny Sansevireri of Author Marketing Experts

Et Tu, Steve Jobs?

This is old, but I just came across this recently and thought I'd share it. Because while the iPad is certainly neat, and Steve Jobs certainly spoke highly of the iBookstore (which is to be expected), here's what he had to say about Amazon's Kindle two years ago:

“It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore. Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore.”

Thanks for the support, Mr. Jobs. It means the world to us crazy and naive writer folk.

A Little Piece Of The Beggar

Months back I showed the original artwork by Allen K for my novellette "Through the Guts of a Beggar," a piece that was supposed to appear in the pulpy monster anthology Tooth & Claw, volume 2, but never did. Then last month I showed the new cover art. Now, as the novellette is only weeks away from launching, I thought it only appropriate to provide a little bit of the beginning. (Just like David Beveridge from The Silver Ring, the narrator here is also a teenage boy; any surprise I'd originally written these in high school?). Enjoy.

*  *  *

Here’s how it starts: the phone rings and I answer.

“You’re grounded.”

I can tell by the static on my father’s end that he’s on his cell. Lying in bed, I glance at my alarm clock and see it’s almost 11:00 a.m. Four extra hours of sleep on a Friday; thank God for whoever invented parent-teacher conferences.

I yawn. “Say what?”

“Goddamn it, Josh. I knew you weren’t doing well in school, but ... this just isn’t acceptable.”

I can hear Mom in the background, telling him to settle down, to watch his language. He mutters something to her, then says, “This is your senior year, Josh, and—and you might not graduate.”

Slowly I sit up in bed. My room’s a mess: papers all over my desk, clothes all over the floor. How many times have I been told to clean everything up? Way too many, that’s all I know. Dad even told me to clean it up this weekend, and I had nodded and said sure, I’ll try, but it’s all become a charade.

“Do you hear me?”

“Yes,” I say quietly.

“Then what’d I say?”

Seems like the only person you can never BS is your old man. I try to think of something smart to say, but I just woke up thirty second ago and I’m still pretty much dead to the world.

“God, Josh, would you listen to me? I said you’re ground. That means no friends allowed over. Not even Amanda. And don’t leave the house. Just ... get your room cleaned.”

“Okay,” I mutter, because really, what else am I supposed to say?

“Okay, what?” In the background, Mom tells him to ease off, to not be so hard. He tells her to stay out of it, that he knows what he’s doing. Then: “Are you there?”

“I’m here.”

“You better mind me, son. I’m very disappointed in you.”

“Sorry, Dad.”

And then he says it. No hesitation, no reluctance at all in his voice. He just comes out and says it. And truthfully, it doesn’t surprise me. Not one bit.

“God,” he says, “sometimes I wonder why we even—”

So I’m adopted. Big deal. The same goes for Tyler—only I look more like my parents. Ty’s Korean, has the tan skin and black hair. But he’s my brother, and I’ve known him nearly all ten years of his life, and I love the kid.

For one quick moment, I wonder if Dad would have said the same thing to Ty just now.

The phone starts beeping in my ear. Dad must have hung up. Pity, I think—I wanted to wish him and Mom a happy anniversary. Tell them to have a good ole time up in the Pocono’s for the weekend.

Yeah, right.

I hang up the phone. Stand up and put on a pair of shorts and undershirt from off the floor. Head out of my disaster area of a room, go to the bathroom to take a piss. Then I’m heading down the stairs and walking into the kitchen for something to drink, and it’s as I reach the fridge that I realize just how quiet the house is. The TV in the living room isn’t on, there’s no radio blaring music anywhere in the house. Ty probably went out to a friend’s, or took Laddie for a walk. Either way, I’m alone.

Right now the last thing I want to think about is everything my father was bitching about, especially what he said before he hung up, but I can’t help it; it all keeps racing through my head.

I pull out a carton of orange juice and slam the door, thinking maybe that will make everything better. It doesn’t. What it does, for some strange reason, is makes me think about Amanda, and what we’re planning on doing tomorrow.

Or, at least, what we were planning on doing.

Remember: I’m ground.

I go to grab a glass from the cabinet but then think screw it and drink straight from the carton. When I’ve had enough I set it down on the counter and just stand there by the sink. I stare out the window into the backyard.

I think about Dad again. I knew what my teachers were going to tell my parents even before they went to school today, but I hadn’t warned them. My hope was that maybe it wasn’t as bad as it seemed.

I keep staring out the window.

Amanda is stopping by later. We’re supposed to call and confirm tomorrow’s appointment, and she wants us to do it together. What am I going to tell her when she shows?

I keep staring out the window.

Maybe I’ll give Ralph a call. I’m sure he’ll know what to do. Sure, the guy’s almost seventy, but he knows me better than my parents. Hell, probably better than myself. Just our next-door neighbor, yes, but he’s pretty much been a part of the family since I was first brought home. He’s like our surrogate-grandfather.

I keep staring out the window, and this time I’m able to blink, to realize where I am and what I’m doing. Standing in the kitchen, tightly gripping the Tropicana carton, I’d been wrapped up in my thoughts, but I’d been conscious too, watching what was going on in the backyard.

Ty, my little brother, is out there with a shovel. He wore his khaki shorts today, and one of his white tee-shirts. Only now his shirt’s not so white. It’s filthy. I can see the dirt even from where I am. It covers his body, but that’s not surprising, because it looks like he’s just finished digging something up.

Or finished filling something in—I can’t tell.

He doesn’t notice me, which is probably best, because he’s crying. The sky is clear, the sun is shining, and I can see the tears as they streak down his small round face.

Then I notice something else.

The place where he’s standing, smoothing out the dirt, used to be nice and even with green grass. Now it’s completely torn up, like a dog was digging up his bone, and I suddenly realize just what it looks like, how long the dirt mound is, how narrow.

It looks like a grave.

Someone Sure Hates David Brent