Spooky Nook, A Year Later

Last year around this time I decided to really dive into the digital world and start self-publishing a handful of novels that had been collecting virtual dust on my hard drive. It was a risk, as there was no guarantee any of the books would sell, but thankfully that risk seems to have paid off. The first novel I published was The Calling, which I released nearly a year ago this month, and I'll talk more in-depth about that title in the next week or so. For now, I want to look at Spooky Nook, which I billed as a "prequel of sorts" to The Calling, a 10,000-word novelette about a writer whose wife has been missing for eight months encountering a familiar old woman with an odd request — a request that will introduce him to a surprising evil.

I forget if I mentioned this before, but the initial idea for the story came to me all the way back in high school. I was working at a local movie theater, and one night I was outside changing the marquee, and one of the movies coming in or going out was the Jodie Foster flick Anna and the King. And I, being the huge Stephen King fan that I was (and still am), gave it this very minor tweak: Anna and Stephen King.

Not that original, sure, but the idea stayed with me, and I began to wonder just who Anna was, and what Stephen King had to do with her. Of course, the story changed through multiple drafts, and then at some point I realized I could connect it with The Calling. Both the novel and the novelette can stand apart, but both make reference to events in the other work, which can be neat for those readers who like stories crisscrossing. My ultimate goal was that, when The Calling was eventually published, to have Spooky Nook appear in a magazine or online just before the novel's release, to help promote the book. Obviously that didn't happen, and so I decided to release the novelette as an ebook a month or two before I released The Calling. I included the prologue and first three chapters of The Calling as a teaser (including the great photo as the cover, provided by Greg Miller). I never expected Spooky Nook to be anything more than a promotional piece for the novel, and didn't expect many sales.

Well, just over a year has passed, and between Kindle and Nook, Spooky Nook has sold just over 1,500 copies. Because I like numbers, here's the monthly breakdown starting in February of 2011 and working its way to last month:

  • February: 6
  • March: 5
  • April: 10
  • May: 23
  • June: 30
  • July: 47
  • August: 72
  • September: 76
  • October: 115
  • November: 143
  • December: 209
  • January: 369
  • February: 397

As you can see, a nice progression there near the end of the year. Of course, ebooks sales were high across the board heading into Christmas and the month after, but even into February they have been strong. Now the question is, is Spooky Nook selling because it's a "prequel of sorts" to The Calling? I think it is. After all, I excerpt Spooky Nook after The Calling, so readers who enjoyed the novel will most likely have no problem dropping 99 cents (or 77 pounds) on the ebook. So there's that.

Anyway, if you haven't had a chance to check out Spooky Nook yet, it can be purchased in the US Kindle store and the UK Kindle store, and in the NOOK store. Let's see what kind of year this little novelette can have in 2012.

Make That Four

The results of the 5th Annual Micro Award have been announced, and the winner is ... not me. That title goes to Bruce Holland Rogers for his story “Divestiture." Runner-up this year is Aubrey Hirsch for her story “Certainty” which appeared in PANK ... the same great magazine that also published my story "Seven Items In Jason Reynolds’ Jacket Pocket, Two Days After His Suicide, As Found By His Eight-Year-Old Brother, Grady," which was the runner-up last year. So congrats to Bruce and Aubrey, and congrats to PANK! What about the finalists? you ask. Well, there were a few finalists, one of them being my story "Fright X," which now makes this four years in a row I've been recognized by the Micro Award. Am I bummed I didn't win? Not at all. As they say, it's just an honor to be nominated.

Anyway, if you haven't already, you can check out "Fright X" here, as well as an interview I did about the award and flash fiction here.

Free Free Free Blah Blah Blah

The other day Kevin Lucia did a blog post about the constant bombardment of the OH MY GOD MY EBOOK IS FREE TODAY AT AMAZON ORDER IT AND TELL YOUR FRIENDS!!! you see constantly on Facebook and Twitter. I don't really have much to add to that other than yes, it is troublesome. For newbie writers to grow an audience, how do they find readers? The 99-cent price point is a waste, in my opinion, so obviously the next step is free. But then if readers know you've made your book free once, they might assume you'll make your other books free, and won't buy your stuff. So ... what are you left with (besides, potentially, just being really annoying)?

Anyway, as I discussed recently, I enrolled some books into the Kindle Select Program to test it out. The deal, in case you aren't aware, is making your ebook available exclusively to Amazon for 90 days, in which Amazon Prime members can then "borrow" that book (members can borrow only one ebook a month, and Amazon kicks in a kitty of over $500,000 to the participating writers and averages out that amount to all the borrows at the end of said month). One of the perks, however, is being able to make your ebook free for up to five days. This can have a tremendous impact on your book. In fact, last month it helped my thrillers No Shelter and Man of Wax sell a ton of copies, and brought me even more readers. So I consider it a success.

My point? Well, I had three free days left on No Shelter, two free days left on Man of Wax, so yesterday I made No Shelter free, and today I made Man of Wax free to close out the month. The exclusivity is up at the end of March, and I plan to enter them back into the other stores and see how they do there (my NOOK sales have begun to pick up, and I wonder what having more titles available will do).

Anyway, so I made both ebooks free, and didn't realize until today that making both titles free at the same time might not be a good idea. After all, they had both sneaked into the Free Top 100 at different times, and on its first day No Shelter reached the Top 100, so maybe that would somehow keep Man of Wax out of the Top 100.

Nope. They're both there in the Free Top 100, where they will hopefully stay into tomorrow night when the promotion ends.

And before anyone asks -- no, I have no idea how they got so high up in the ranking. I really didn't do much except mention they were free on Facebook and Twitter, and even then their rankings were pretty high. Maybe they reached the Top 100 because they had been in the Top 100 before, but again, I have no idea how it happened. As with everything, the answer is luck.

However, wherever there is luck, there is also unluck (which I'm saying is a word). For some reason, Amazon is acting up and messing with reviews. I noticed it late last night how some reviews would disappear ... and then reappear a half hour later. I did some quick research and found this was indeed a bug in Amazon's system that they were trying to figure out. Which is all fine and good, but reviews are crucial, especially when a title gets all the way up into the Top 100 where it's most widely seen.

Case in point: before the free promotion today, Man of Wax had 19 reviews, 11 of which were five-star. Then, maybe a half hour ago, I checked the ranking and for some reason saw that Man of Wax now had only 5 reviews: 1 five-star, 1 four-star, and 3 one-star. Obviously I saw this as a problem in regards to finding potential readers. Then again, while the one-star reviews don't help with the algorithm, they do alert potential readers to the fact that the book is indeed dark and disturbing. This is good, because not every reader likes dark and disturbing, so if a reader is turned off by the book based on that one-star review, then that's probably for the best. At least they didn't try reading it and hate it enough to then leave their own one-star review. On the flip side, a one-star review that complains the book is dark and disturbing can actually motivate some readers to download the book, so there's that.

(And then there's the reader who says they loved No Shelter so they tried Man of Wax and thought Man of Wax was awful so they left a one-star review ... despite the fact they didn't leave any review for No Shelter. Say whaaaaat?)

But now I just looked again and all the reviews seem to be restored for Man of Wax, including two additional reviews, bringing it to 21 overall. So there's that. But no telling how long before some of those reviews disappear again.

So again, my point?

Well, that you have one more day to download No Shelter and Man of Wax while they're free. Go grab 'em!

Look Who Got A Facelift

While I liked the original cover to The Serial Killer's Wife that Jeroen ten Berge designed last year, recently I've come to think it was much too pulpy for the overall storyline. And after having worked with Jeroen on the Man of Wax cover (not to mention The Inner Circle cover), I realized I wanted to give the book a much more mass market feel, so now here we are. The cover is already live in the US Kindle Store and the UK Kindle Store, and at the NOOK Store. The paperback is still the old cover and won't be changed for at least another week or two, so if you're interested in a collector's item, hurry and pick it up. (Note: I use the phrase "collector's item" very loosely.)

Speaking of The Serial Killer's Wife, The LL Book Review gives their take and calls it "a fun, fast, and refreshing read." Check out the rest of the review here.

The Disappearing Kindle Versions

I was planning on going the entire week without doing a post -- why, I don't know; just a way to mix it up, I guess -- but then I just saw Nick Mamatas post on Twitter how Amazon has taken down the Kindle version of his novel Sensation, as well as every other Kindle edition from PM Press. Here's a bit of why:

President of the second-largest independent book distributor Independent Publishers Group (IPG) Mark Suchomel said in an e-mail alert yesterday, "I am disappointed to report that Amazon.com has failed to renew its agreement with IPG to sell Kindle titles." As of yesterday, Suchomel says, Amazon has taken down all IPG ebooks from its site, though they continue to sell print books from the distributor's clients. (Our own check confirms that Kindle editions are missing for IPG titles, complete with the standard box to "tell the publisher!" you would like to read this book on Kindle. Individual Kindle hyperlinks now result in error messages.)

Suchomel writes: "Amazon.com is putting pressure on publishers and distributors to change their terms for electronic and print books to be more favorable toward Amazon. Our electronic book agreement recently came up for renewal, and Amazon took the opportunity to propose new terms for electronic and print purchases that would have substantially changed your revenue from the sale of both. It's obvious that publishers can't continue to agree to terms that increasingly reduce already narrow margins. I have spoken directly with many of our clients and every one of them agrees that we need to hold firm with the terms we now offer. I'm not sure what has changed at Amazon over the last few months that they now find it unacceptable to buy from IPG at terms that are acceptable to our other customers." Suchomel reiterated to us that the company's terms of sale for ebooks have not changed.

Obviously, this is messed up, and I hope IPG and Amazon come to a quick and fair agreement. Everyone makes Amazon out to be a bully, and it's stunts like this one that just goes to prove it.

I have a love/hate relationship with Amazon. On the one hand, I'm currently benefiting quite well by self-publishing my ebooks through them, but on the other hand, they go and strong-arm the smaller publishers (and sometimes even bigger publishers) into agreeing to terms that will ultimately hurt not only that publisher, but the writers and even the readers ... not to mention, of course, putting bookstores out of business.

Anyway, if you'd like to support Nick and PM Press, you can purchase his novel directly from the publisher's website.